Visual identity of Lille’s public transport system

In 2019, the Métropole Européenne de Lille (MEL) adopted a Transport Infrastructure Master Plan (SDIT), giving rise to several ambitious projects to be carried out over the next ten years. Grouped together under the name Extramobile, these projects include the creation of two new tram lines and two bus rapid transit (BRT) lines.

In this context, our designers are working on the visual identity of these new lines, while building on that of existing transport to ensure visual consistency across the entire metropolitan area.